Adding style to an Italian icon

Peroni and Emporio Armani


  • Partner with iconic fashion brands to support Peroni’s style credentials.


  • Using Peroni’s products and props from events and advertisements to create contextual environments in stores and windows.


  • Emporio Armani Bond Street Boutique window converted into live Peroni bar for Christmas shopping.
  • Emporio Armani Bond Street transformed into a massive Peroni bar for Vogue Fashion Night Out.
  • Armani converted St Martin’s Lane Hotel into Café Armani with Peroni for London Fashion Week.