The next generation made-up

Coty and Orchard Books


  • Create engagement with young girls to introduce Miss Sporty as first cosmetics.
  • Support Social Media engagement.


  • Identified from Facebook data that target audience is heavily engaged with fantasy novels.
  • Approached leading publishers, imprints and authors.


  • Partnered with Orchard Books on Ally Carter novels, UK’s #3 teen fiction author.
  • Attached free Miss Sporty products to the spine of each book.
  • Miss Sporty make up guides for each character published in the books.
  • Orchard supported with extensive social media and blogger campaigns.