Making waiting more exciting

Hasbro and Euro Tunnel


  • Create opportunities for children to try Play-Doh and parents to see their children enjoying Play-Doh.
  • Engage brands with high traffic environments or massive communications penetration with our target audience.


  • Engaged 75 Days Out & Grocery shopper brands.
  • Exchange Play-Doh product and media channels for access to the partner brands customers.


  • Play-Doh Halloween workshops in both Dover and Calais with Eurotunnel. Eurotunnel managed experiential events plus supported with owned and paid media plans.
  • Additional activity secured:
    • English Heritage & Play-Doh have agreed a calendar of similar events during 2016
    • A massive FMCG on-pack is in process