Travel prizes and surprises

Walkers and


  • PepsiCo challenged Simbiotik to beat the sales promotion deal secured through existing suppliers.
  • Featuring on 900 Million packs supported by £5M+ media investment


  • Engaged 77 travel brands over 6 weeks and presented 9 engaged prospects to PepsiCo.
  • Managed negotiations with final shortlisted 2 prospects.


  • Secured 40% discount on up to 20,000 holiday prizes including fulfilment.
  • And, access to 3.5million additional “instant win” prizes
  • Plus very substantial owned media support from